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04992_Field_OMDK T91.txt
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1996-04-10
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704b
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14 lines
A: I don’t know. I’m sure McLuhan is coming back
into fashion. I don’t think it’s because he is
understood any better, but because the attention
that he gave to certain objects is the same that we
are giving to those objects today. McLuhan is
bringing into focus areas of concern that have
become not only pertinent, but urgent. And who
else talked about this? McLuhan. So for lack of a
better one we take McLuhan back. But it’s not
because people are understanding him. The number
of people who understand McLuhan hasn’t
changed. Certainly not among the McLuhanites.
Frankly, I think McLuhan is still difficult to
understand. Understanding McLuhan is not a given.